Learn the basics of starting an online business. On completion of this course, students should be able to demonstrate an understanding of the following:

• Learn about the differences between traditional commerce and e-commerce
• Learn how to choose a product or service to sell online
• Understand the competitive landscape and how to conduct market research
• Find out what skills you have and what skills you will need
• Understand what keywords are and why they are so important
• Choose an effective domain name for your business, both the business name and a keyword friendly domain name
• Understand freight and shipping with respect to online shopping .

The course covers the key principles of Search Engine Optimisation (SEO) and how to set your website up to be found, tuning for keywords, then how to list with Google.

Learn about keywords, title tags, meta description, how to build good anchor links and page ranking and search engine monitoring consoles such as Google Analytics and Google Search Console.

This WordPress Bootcamp course provides a base level of knowledge in how to build a website using the WordPress Open Source content management system.

It covers the terminology that you need to understand before you embark on building a website and then goes in to a bit more depth about what systems are available and then covers the basics on how you set a website up using WordPress, the WordPress dashboard and how to get around the menu options.

We also cover themes and widgets and how to add and delete pages and edit content on your website.